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Prior, most of the founders have had over two decades of experience each in online marketing, web development and growing online communities. That's over 100 years of digital best practices in total amongst the partners.


JACKIE LEE, Managing Partner

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Jackie Lee was the CEO and Founder of Hardware Zone (HWZ) since 1998. During his term, he has founded which is the No.1 Technology portal and HWM ( which is a Leading Technology Monthly magazine in SE Asia. HWM now publish 5 editions in Singapore, Malaysia, Thailand, Indonesia, Philippines. 

HWZ was then acquired by the then SGX Mainboard-listed Singapore Press Holdings.(SPH is the leading media organization in Singapore, with one of the region's most advanced printing assets. It is licensed to publish 17 newspapers in four languages in Singapore and together, these have a circulation of more than one million copies a day. SPH also publishes and produces more than 100 magazines titles in Asia)  in 29th September 2006. He continued to run as CEO and as a part of SPH Magazines Senior Management to Dec 2010.

15 years of experience gained from managing digital and magazines businesses across 5 markets - Singapore, Malaysia, Indonesia, Philippines, Thailand and China. Jackie went on to further develop his interest on the performance marketing arena and started clickTRUE. 

clickTRUE Pte Ltd is the 1st company in SE Asia to receive dual accreditations as a Google Analytics Certified Partner and Google AdWords Certified Partner and also the 1st Yahoo! Platinum Search Marketing Agency in SE Asia. He successfully leads a management buyout of clickTRUE in Dec 2010 and started an investment holdings, Kyosei Ventures. Grew S$1k to S$7.1million (>7,000 bagger) and then grew the clickTRUE to a S$12.5million management consultancy business (>10 bagger) 

He sits on the Main Advisory Board of NUS Business Incubation of Global Organisations a Member of Partner Connection Fund Evaluation Panel at Ministry of Social and Family Development, a Member of SPRING ACE Mentoring sub-committee at MTI.

JEREME WONG, General Partner

Jereme Wong is the Chief Operating Officer of clickTRUE Pte Ltd. He oversees the daily operations and takes on a hands-on approach in leading the sales team on pitches and marketing the company's competencies and services. Determined to grow clickTRUE as a dynamic company with a flat hierarchy, he gathers feedback from the ground to build a culture that promotes idea generation and open communication.

Nominated by Marketing Magazine as one of the top 25 rising stars from Singapore's marketing, advertising and media community, he is a strong advocate for digital marketing and analytics. Participating in regular industry forums and events as a speaker, he is an active evangelist on Search and Social Media marketing to help businesses increase their brand visibility online. Classified as a true "net-breed", he is also passionate about upcoming trends online and shares his knowledge openly via Twitter.

Prior to clickTRUE, Jereme co-founded Hardware Zone Pte Ltd in 1998, a dot-com turn publishing company that published content for the popular technology website and magazine, and HWM respectively. He was responsible for developing both publications from inception, overseeing the back end production to marketing. Subsequently, as a Media Director, he leveraged on his intimate product knowledge to craft out sales strategies and helped propel the company's overseas operations in Philippines, Thailand and Indonesia. He was credited as a key driver in transforming the company into a profitable, multi-million publishing business to become one of the few successful home-grown companies in Singapore with an online business model. The company was sold to SPH Magazines Pte Ltd in 2006. clickTRUE Pte Ltd was subsequently founded, and later incorporated as a wholly owned subsidiary of SPH Magazines before a management buyout in 2010.

ADRIAN TAN, General Partner

Adrian is part of the founding team of clickTRUE Pte Ltd, a former subsidiary of SPH Magazines. He spearheaded the company's efforts to receive accreditation as a Google Analytics and AdWords Certified Partner and is now focused on expanding the local and regional Online Marketing Services operations. A regular speaker in the region, Adrian advocates Search Engine Marketing / Optimisation and Web Analytics as a necessity for any organisation.

Prior to this, he played a pivotal role in establishing the Search Engine Marketing (SEM) division in Hardware Zone and handling the sales, marketing and account management of the division. Working closely with Google Singapore, Yahoo South East Asia and media agencies to develop the capabilities of the division, he managed to yield profits in just a year.

Adrian's experience crosses into the public sector as a Policy Officer with the Infocomm Development Authority of Singapore. At IDA, he specialised in modelling technical and business feasibility of telecommunication projects in the country as well as engaging and liaising with foreign counterparts on policy issues at the regional level.

His background as a Project Engineer at Keppel Corporation, where he served his tenure as a scholar, also helped honed his expertise in managing projects, handling tendering processes and dimensioning of regional telecommunication network infrastructure projects.

He holds a Bachelor of Engineering in Electrical Engineering (1st Class Honours), Minor in Law, from the National University of Singapore. He was on the Dean’s list for two consecutive years and graduated as one of the top students in his faculty. Adrian specialises in areas of Search Engine Marketing, Search Engine Optimisation, Web Analytics, Advertising & Marketing, Product Management, Project Management, Workflow Conceptualisation, Policy Making, Government Liaison. He has been accreditated as a Google Analytics Authorised Consultant, Certified Google AdWords Professional, Yahoo Ambassador, Microsoft AdExcellence Member and SEMPO Member.

SCOTT POH, General Partner

Scott Poh is the Director of Conversions & Optimisation at clickTRUE and leads the design and web-development team, specialising in conversion optimisation. Scott started programming from the age of 13, and majored in Computer Science and Engineering. With more than 20 years of experience in IT, he applies his knowledge and analytical skills in the current job scope like it's second nature.

Before taking up the role of Director of Conversions & Optimisation, Scott was the Director of Technology in clickTRUE, leading a team of developers in supporting the parent company – SPH Magazines which publishes more than 100 titles in Asia, in rolling out and maintaining the entire network of magazine websites.

Prior to clickTRUE, Scott was one of the co-founders of Hardware Zone Pte Ltd. He was the Chief Programmer and was responsible for implementing many key features of the popular IT portal. Subsequently, with the maturing of the portal and the launch of its flagship magazine – HWM, Scott took up new challenges as the Circulation Director, managing road-shows and marketing of the magazine and other subsequent print titles until the company was sold to SPH Magazines.

Scott holds a Bachelor of Engineering in Computer Engineering (2nd Upper Class Honours) from the National University of Singapore. He specialises in Programming & Web Development, Conversion Optimisation, Web Analytics, Search Engine Optimisation, Project Management, Project Consulting, Content Management Systems, Print Circulation & Marketing.